Monday Minute: Tools of Trust – Part 4 – Kairos

It is time for your Fearless Monday Minute. This week, we are continuing our five part mini series on how to build trust with an audience leaning on Aristotle, and his Rhetorical Appeals. So in the past, we looked at the need for experience, passion, and logic in order to build trust with an audience. And now we’re moving into the fourth step, which is Kairos, which translates to “time”. Now, what’s interesting is it also translates to “weather” in Greek. And if you think about your message, and you think about preparation or the moment, if it’s rainy, if it’s cloudy, if it’s cold, if it’s hot, that impacts how it is that you enter the world. And you want to think of your message similarly. You want your message to resonate with the moment that you are speaking in. And if there is something out of sync or out of step in that, then that is a fiber that breaks the tightrope of trust that you have with your audience.